Beyond Design has created new global identity for MEA, an industry leader in the design and manufacture of high performance industrial actuators. Looking to improve the perception of their brand and show off the vision of their new ownership, MEA came to Beyond Design for a complete brand overhaul - including a refreshed letterhead, business cards, spec sheets, brochure, envelopes, email signature, logo, badge, animation, and, most recently, a new website design.
A consistent language was imperative throughout the branding process; guidelines were written that applied to all marketing communication materials and an in-depth study was completed to assure a consistent brand message was delivered. Each element had to portray a premium brand to heighten the company's reputation for reliability.
The new website provides a cleaner and more modern look with an intuitive navigation scheme devised to ensure the user could quickly find pertinent information. The website is designed to be accessible globally, with a sister site created in Spanish.