Beyond Design Develops a Visual Brand Language for Zebra Technologies

Beyond Design Develops a Visual Brand Language for Zebra Technologies

Beyond Design worked with Zebra Technologies to develop a VBL that includes the right combination of design elements and provides a consolidated look and feel to deliver a consistent message across each of Zebra's product divisions.

Zebra ZT220 Touch Points

As the first product to be introduced using Zebra's new global product design language, the ZT200 printers use color and geometry cues to help users quickly identify key controls for day-to-day maintenance. The new accent color, "robust gold," is used to provide visual communication and help users identify critical touch points on both the exterior and interior of the machine (such as the media guide or ribbon spindle).

The new series of printers are the culmination of user insights and implications from Zebra's customer applications and understanding of their printing needs, evolving business needs, and operational challenges. Extensive design research was conducted to understand Zebra's design heritage, the breadth of the product portfolio, user needs, and key stakeholder needs for a global market.

The industrial design and intuitive interface provides a distinguished look that is designed to be incorporated in a broad range of products and further establish consistency within Zebra's product line.