Team One has created a complete brand identity, label and carton design for Icelandic Glacial Water.
Icelandic Glacial Water is all about Iceland and the core of the brief was to ensure this was baked into the DNA of the work. The label is based on the shape of Iceland and is literally a window to the icy topography of the country.
Almost impossible to photograph, the new brand tagline "Source of an Epic Life", is rendered in contrasting varnishes on the back of the bottle.