Source unveiled its new product SodaStream Source at Tokyo Design Week 2012. Designed by Yves Behar, the concept re-examines every element of the SodaStream system, including the interface, design and material selection.
SodaStream Source is based on simple efficiency, making it a visually appealing addition to any modern, design-conscious kitchen. The elegantly redesigned carbonating bottle easily locks into place with a single-push motion. Powered by a CO2 canister, the refined mechanics of SodaStream Source make the entire top surface responsive to touch, and the strength of carbonation is visible through an LED display, providing instant, visual feedback.
"The collaboration with Behar was natural for us. His track record proves that he is aligned with the same social and sustainability values as SodaStream, and his innovative designs are respected globally. At SodaStream we realise that world-class design is a prerequisite to securing space on the countertop, the most precious real estate in millions of kitchens worldwide," commented Daniel Birnbaum, CEO of SodaStream.
"With Yves, we have combined outstanding design talent with best-in-class engineering resources to improve the functionality and ease-of-use of our products. The result is a system that looks beautiful, works well, and has mass appeal."