Aesop has come up with a playful, 'cheeky' design and campaign for Bristows Traditional Bonbons which includes: new packaging, POS and print.
Played out against a 'gingham' backdrop, with a pastel palette defined by the four different flavours, the hero of the new packaging design is an eccentric 'fruity' toff. Complete with monocle and neatly coiffed tache, the sweet as a 'chewy mouthful' is brought to life by the use of the character's mouth as the pack window. And the choice of a matt finish to the packaging is a subtle nod to Bristows retro credentials - reminiscent of the sweet bags of yesteryear.
"This was all about injecting fun and personality into the brand," commented Martin Grimer, Executive Creative Director, Aesop. "Our mouth-focused pack idea inspired us to capture the chewy, 'sucky' experience in a campaign using gurning!"
The in-store POS material, to coincide with the new pack launch, will feature a series of 'gurning' wobblers with the straplines 'they suck' and 'they're chewy.' Fun and funny, they capture the physical experience and taste sensation of eating a Bristows Bonbon.
Aesop has also created new packaging for Bristows Chewy Bonbons that will launch in July/August. Designed for a younger audience and featuring bold psychedelic colours and a collection of zany characters - it's a design approach which is all about communicating 'the chew.'