The Greek Gods Appear on New Kefir Drinks

The Greek Gods Appear on New Kefir Drinks

Biondo Group has designed the packaging for the new Greek Gods Kefir Low Fat Cultured Milk line, giving it a dynamic, modern look.

"We were asked to develop a packaging solution that would be consistent with the flavors and ingredients used in the existing products but also to develop a line with its own personality," said Charles Biondo, founder and president of Biondo Group.

"After approaching this project from several design directions, we decided that the best way to reinforce the brand's positioning was to highlight the classic beauty of Greek Gods themselves. By utilizing large visages of the Gods - Athena, Poseidon, Eros, and Hermes - we established an immediate connection between the product and imagery."

The overall white bottles communicate a refreshing feeling, while the pictorials of fresh fruits and honey deliver on the promise of taste and nutrition. The back panel features a short history of The Greek Gods brand along with romance and mandatory copy.

Biondo Group