Absolut Unique bottles won the prestigious Diamond Pentaward. Platinum Pentawards winners include the new Budweiser can shaped like a bow tie by Metaphase Design Group; Tiger Nuts bags by Design Bridge; Strong Nutrients food supplements by Pearlfisher; the packaging of JEROHnimus decorative products by Studio Kluif; and the wooden case of The Balvernie 50 whisky bottle by Here Design.
This year, the UK was particularly outstanding, winning 3 of the 5 Platinum Pentawards, as well as 10 Gold, 20 Silver and 12 Bronze. In addition to the Diamond Pentaward and the 5 Platinum Pentawards, the international jury also awarded 45 Gold Pentawards among the 52 categories competing this year. Silver and Bronze Pentawards were also presented. In total, 32 countries are among the winners.