Sullivan Creates New Integrated Marketing Campaign for Washington Examiner

Sullivan Creates New Integrated Marketing Campaign for Washington Examiner

Sullivan has launched a new integrated marketing campaign for the Washington Examiner, the Washington, DC, based media property.

The primary target for the campaign is the Examiner's readership - influential politicians, personalities, lobbyist, business and opinion leaders in and around the nation's capital.

The campaign's strategic positioning and tagline, "Intellectual capital for the nation's capital," is the foundation for an effort portraying the intelligence, integrity and passion of the Examiner's most well known and valuable assets - its columnists and reporters.

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