Duffy and Partners Creates New Brand Identity for Sub-Zero Wolf

Duffy & Partners Creates New Brand Identity for Sub-Zero Wolf

Duffy & Partners has created the new brand identity for Sub-Zero Wolf Inc. The new identity reflects the product innovations, growth and advancements of the company.

The new brand identity visually connects Wolf and Sub-Zero to enhance the position of beautifully designed products for the kitchen with superior quality. A Sub-Zero snow flake represents cold, while a Wolf flame symbolizes heat. Additionally, Duffy created the Sub-Zero Group identity as means to brand the organization.

Infusing the intrinsic values of product design into brand design, the new identities reflect a fresh, modern approach to innovation and quality.

filed under: Branding Design
last updated - 92,625 impressions, 4,873 clicks