Duffy and Partners Creates New Brand Identity for Meals on Wheels America

Duffy & Partners Creates New Brand Identity for Meals on Wheels America

Duffy & Partners designed the new brand identity for the Meals on Wheels Association of America, including logo design, typography, iconography, co-branding for other programs and state associations, promotional items and collateral.

The newly named Meals on Wheels America is the oldest and largest national organization supporting the more than 5,000 community-based senior nutrition programs across the country that are dedicated to addressing senior hunger and isolation.

The design illustrates Meals on Wheels America's mission, sparking a movement, activating a network of volunteers, combatting isolation and empowering seniors to live fulfilled lives.

"This new identity symbolizes the power found in people coming together-a forward movement-where the wheels of urgency generate an energy that is central to the very essence of the organization, just as the 'M' and 'W' are essential to the most beloved and recognized name that Meals and Wheels evokes," said Joe Duffy, Creative Director at Duffy & Partners.