Greenspace Rebrands Wilkinson Eyre

Greenspace Rebrands Wilkinson Eyre

Greenspace has recently completed the design of a new brand identity and website for Wilkinson Eyre Architects.

WilkinsonEyre's portfolio of national and international award-winning projects, includes the Guangzhou International Finance Center, Singapore's cooled conservatories at Gardens by the Bay, the Mary Rose Museum in Portsmouth, the New Bodleian Library for the University of Oxford and the acclaimed London 2012 Basketball Arena.

Greenspace conducted in-depth interviews and analysis with the practice management, employees and partners, as well as previous and current clients. Insights collated from this process and a thorough social-media audit inspired the digital strategy and creative direction for the new brand identity and website.

For the new brand identity, Greenspace has designed a new wordmark that follows brand guidelines for its use across all digital platforms, maintaining a pure, modernist approach that complements new print media. The metallic, pale grey and white colour scheme combined with a sophisticated grid system subtly reflects the WilkinsonEyre contextual design approach and its dynamic use of space and light.

An all new responsive website has been developed; making for a more accessible and user-friendly experience across all digital platforms. Intuitive and understated, the website ensures the impressive breadth of work of WilkinsonEyre is the visual focus throughout.

Greenspace commissioned new portrait and workplace photography from Simon Ellis and directed the brand film, "WE are WilkinsonEyre" with award-winning filmmaker Max Cutting.

"We are delighted to reveal our new brand identity and website as a result of a close collaboration with Greenspace," commented Michelle Lewis, Head of Communications, WilkinsonEyre. "They have brought their extensive branding, and digital expertise to this project from day one, and we have been impressed with their methodical analysis and understanding of our company."