Paolo Cesaretti designed the exhibition space for Kale at Unicera 2016. The inspiration for the project came from the tension between archaic and contemporary so deeply expressed by the city of Istanbul.
To epitomize this kind of tension, the design team - Paolo Cesaretti, Paola Danesi, and Francesca Panizza - adopted a simple but powerful alphabet of opposed neat geometries. The overlaying of linear and monochromatic elements created different perspectives giving depth to the space. Thus shaping an ideal background for the display of a wide range of product families, enhancing their decorative and plastic qualities and, at the same time, showcasing all of their technical features.
Photography: Luca Rotondo