Adolescent Rebrands Lifetime Movie Network

Adolescent Rebrands Lifetime Movie Network

LMN enlisted Adolescent to revamp the channel's identity to reflect the sophistication of its growing audience. Adolescent's goal in updating the identity was to create a unique, compelling look for LMN that lived up to its tagline 'Can't Look Away.'

Inspiration was drawn by the moment when the lights go down in a movie theater - the moment that lures you in with the promise of riveting drama, intense emotion, and passion rarely experienced in everyday life. Adolescent brought that moment to life with gradients that dim from light to dark, suggesting the dimming of house lights.

"As we dove deeper and deeper into concepts and designs we were able to unpack the vibe and feel that is unique to LMN," said Man-Wai Cheung, Adolescent CEO / CD on the experience. "We collaborated closely with the LMN team and were thrilled with how receptive and eager they were throughout the whole process."