Slice Design has created the brand identity and packaging graphics for Freestone's launch product range, which includes two mueslis and two porridges. Healthy eating doesn't have to come at the expense of great taste, which is the reason "Why compromise?" features on pack as a sub strap to highlight this very point.
Slice Design created a clear brand identity that's rooted in the respect for the craft of the product; which is 100% organic, free of all nasties including sugar, salt and wheat, small batch and 100% home grown grains - always. The tag-line, "The Home of Homegrown," was created as a reflection of the product being at the heart of something really special, delicious and well nurtured.
A pastel-coloured pallet was chosen across variants, to stand out from competitors on shelf. Batch numbers were incorporated on the front of pack design, allowing the different mixes to be easily identified. The batch number on pack also tells the story of authenticity of the brand, and touches on the truth that all batches are hand-made.
Key areas to highlight within the design included the product being 100% certified organic, sourced within the UK, small batch and home grown grains. The Freestone's logo takes the format of a handwritten script to tie in with the hand-crafted qualities and characteristics of the products.