Slice Design recently created the brand identity and packaging graphics for a new range of Tofu Chips for Pure Nosh. Pure Nosh offers unique and hand-made tofu chips that are bursting with fabulous flavors.
Based on a positioning of "Don't take life too seriously," Slice created pack designs that reflect the brand's cheeky and irreverent nature. Pure Nosh's flavors pack a punch and their chips offer an unrivaled taste experience so it was key the packaging highlighted the individual, bold flavor combinations used and stood out from the crowd.
The final pack design was rolled out across 4 flavors: Wonderful Wasabi, Brilliant Barbecue, Superb Sour Cream & Chive and Splendid Salt & Vinegar. Each pack has its own personality and takes the customer on a taste adventure influenced by flavor.
"We rooted the brand in 'The new normal in snacking' and use juxtaposing collages that mirror the surprising combination of tofu and snacking," commented Alan Gilbody at Slice Design Limited. "As Pure Nosh is handmade and quintessentially British, the pack designs are inspired by Monty Python and include humour that is guaranteed to bring a smile to your face!"