Slice Designs Branding and Packaging for Chillio

Slice Designs Branding and Packaging for Chillio

Slice has designed the new packaging for an exciting new chilli drink, 'Chillio,' a startup created by three friends; Steve, Simon and Lee. Bored with mainstream adult drinks the trio set out to find a more interesting product that would challenge the soft drink category.

The concept of Chillio was born from the desire to replicate the warm sensation of alcohol but in a non-alcoholic drink. The team experimented with different juices and discovered that adding chilli to a juice created a very interesting and unconventional drink.

The team then explored different juice flavors and create a range of unique flavors - Pineapple Coconut & Lime, Pink Grapefruit & Ginger and Watermelon & Prickly Pear.

"Our brief was to create premium bottle label designs for three different flavours," said Alan Gilbody at Slice Design Limited. "Based on a creative brief of 'Awaken your senses' we incorporated the chilli into the negative space of the logotype to cue this surprise ingredient."

Image: Courtesy of Slice Design