The Newmarket Gin celebrates the history of racing at Newmarket and was created for the Bedford Lodge Hotel and Spa by Master Distiller John Walters, who runs an independent small batch copper pot distillery three miles from Newmarket.
The packaging design, created by Nude, is inspired by the Newmarket racecourse, as well as English photographer Eadweard Muybridge's pioneering work in the study of the running horse. The frosted glass gives a tactile feel and provides a binocular window to spy the running horses on the back of the glass. The horse featured is a recent winner of the 2,000 Guineas at Newmarket. As light refracts through the liquid, a sense of movement is given to the illustration, bringing it to life.