Nude Brand Creation has designed brand identity and packaging for the Surrey Copper Distillery's recently launched Chimes English Extra Dry Vermouth. This is the second product from the distillery established by Dr Chris Smart and Professor Katherine Smart and follows the release of Copperfield London Dry Gin, also designed by Nude Brand Creation.
Following the theme set for the distillery and their first release, Copperfield London Dry Gin, the packaging of Chimes English Extra Dry Vermouth is inspired by Katherine and Chris Smart's background in academia and their passion for collecting rare, vintage books, especially Charles Dickens. The vermouth is named after Charles Dickens' The Chimes: A Goblin Story of Some Bells that Rang an Old Year Out and a New Year In - a book he penned in 1844 whilst living in Genoa during a year-long Grand Tour of Italy.
The design is inspired by vintage book covers and draws upon a wide range of influences from the period, including the Arts & Crafts Movement, Art Nouveau and Orientalism. The stylized pictorial representation of grape vines replicate the floral patterns found on book covers from the late 1800's. Both the lettering and the illustration have been hand-drawn.
The 'spine' of the bottle features the identity from The Surrey Copper distillery and allows each volume to be stored as a library. The reverse of the label reveals excerpts from the hand written notes made by Professor Smart whilst researching the recipe and experimenting with different botanicals. Chimes English Extra Dry Vermouth is hand-bottled and hand-labelled before being sealed with a copper stopper and a tamper proof 'bookmark.'
"Our aim was to replicate the feel of an aged and well-loved rare vintage book," said Tony Enoch, Partner at Nude Brand Creation. "As well as all the design details and crafting, the labels are printed on a linen paper with a worn finish, and complemented by a distressed gilded copper. The detailed finish means the bottle not only has impact on shelf but also has a real tactility and sense of authenticity in the hand."
Photos: Courtesy of Nude Brand Creation