Lippincott has recently completed a forward-thinking overhaul and creative redesign for BAC Credomatic. Part of the rapidly evolving, digital-first financial services sector, BAC Credomatic tapped Lippincott to help fuse the trust it had earned with its bank brand, BAC, with the innovative energy of its credit card brand, Credomatic.
The challenge at hand was to demonstrate to customers that together, BAC Credcomatic could deliver a full range of financial services in a uniquely modern and efficient way. Rodney Abbot, Senior Partner at Lippincott who has worked in the industry for over 20 years on brand overhauls for Dell, IBM, Infiniti and Visa just to name a few, was the mastermind behind the project. Among the most notable components of the redesign were creating a one-name solution, as well as updating the company's iconic lion and emboldening its recognizable red background.