D&AD has today launched a call for entries for its 56th annual Awards. The 2018 Awards continue to support D&AD's 56 year long purpose of stimulating, celebrating and enabling creative excellence in design and advertising, in the firm belief that great work always creates better outcomes.
This year, two new Award categories have been introduced; Collaborative, which will award continued creative executions achieved from a long-standing relationship between an agency and a client, and Experiential, which will highlight the importance of brilliant, all-encompassing brand experience and activation.
"In a media environment that encourages the short-term and tactical it's never been more important to stand up for craft and creativity. Why? Because the good creates better outcomes than the bad - commercially, socially, sustainably, culturally and politically," said Tim Lindsay, D&AD CEO. "D&AD's role in this is stimulation, not congratulation. There's too much backslapping when what is needed is a focus on and enablement of creative excellence in advertising and design. We are engaged in a war against mediocrity and you are an important ally. Get involved!"
Work entered into 2018 D&AD Awards must have been commercially released between January 1, 2017 and March 18, 2018 and been produced in genuine response to a client brief. It must not have been entered in previous years.
The deadline for submissions is February 14, 2018.
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