Robot Food Designs Branding for BULK POWDERS' WMN

Robot Food Designs Branding for BULK POWDERS' WMN

Robot Food recently designed the branding for punchy new women's sports nutrition range from BULK POWDERS. The range is exclusively for women and required impactful brand and packaging design to complement industry leading flavors and formulations.

Taking cues and inspiration from lifestyle brands and booming gym culture, Robot Food came up with the dynamic name 'WMN' and created designs using eye-catching rose gold against a clean, white backdrop. Pastel accent colours help with navigation for an eclectic range that includes DAILY PROTEIN shakes, ACTIVE WMN multivitamins and RADIANCE CAPSULES.

"We've been working with BULK POWDERS for a few years now, and it was a pleasure to create such an exciting new sub-brand," commented Katy Mair, Senior Account Manager at Robot Food. "The designs speak to contemporary attitudes and match the serious mind-set of the savvy target market."