LRXD has designed the packaging for Sola, a sugar substitute that is being introduced on store shelves as an additive and a line of low-carb and low-sugar branded products. Sola was developed in 2012 by Ryan Turner, a private chef from Great Britain who's known for creating healthy, delicious, low-carb meals and desserts.
The bright red packaging is offset by a swatch of complementary color - a different hue for every SKU - and cutaway windows give shoppers a peek at the products. Sparse expository copy in white relays the most pertinent information on the front of each package. Sola Bread, for instance, is delightfully seeded and contains 80 calories, 4 net carbs, 6 grams of protein and 50% less sugar than the average whole wheat slice.
"We used the angled color blocking and transparent windows to create something eye catching and iconic at shelf," said creative director Andy Dutlinger. "It was also essential to communicate to shoppers that these products allow them to cut out sugar without sacrificing the taste they've always loved."