Kurppa Hosk has created a new brand identity for the professional hair care brand REF. The global hair care industry is saturated with brands from the big market dominating FMCG players. The challenge for REF was to create their own place in the market. Building on REF's Swedish legacy of simplicity, quality, organic ingredients and consciousness became a natural starting point for REF's updated brand identity.
Kurppa Hosk created a brand identity comprising simplistic elements - a sophisticated word mark, slim typography and modest, earthy colours. The colours were the foundation for the packaging system making it easy to navigate trough different product categories and individual products. Kurppa Hosk also designed REF's new website and collateral.