Kurppa Hosk has developed a new brand design and strategy for Tink, a personal finance management service headquartered in Sweden. This powerful tool let's individuals make smart financial decisions and empowers them to be more in control of their spending and finances.
The brief was to manifest Tink's ambition of bringing financial happiness to millions at all touchpoints. Kurppa Hosk went ahead to develop a streamlined look and feel that is atypical for a financial player and represents Tink's business as a whole.
The new visual identity goes beyond just a logotype, and is more of a scheme composed of a number of core elements that come together to create a distinctive visual language that makes the Tink brand instantly recognizable and sets it apart from the rest of the fintech landscape. The new design is comprised of a new logo, typeface (Lota Bespoke), illustrations, colors, imagery, and completely new apps for Android and iOS.
Surreal illustrations by Martin Nicolausson, come to life throughout the app, emulating the various features and walkthroughs in a fun and inviting way.