Biles Hendry has created branding and packaging for a new range of breakfast biscuits being launched by Bounce. Following on from its huge success as the original protein energy ball, Bounce is making a leap into its first usage occasion category with three flavors - Madagascan Vanilla, Red Berry and Peanut Butter.
Working closely with nutritionists, Bounce has developed a balanced breakfast bar to appeal to time-poor, health-conscious consumers. Biles Hendry's creative response includes easy-to-navigate, human, friendly communications and energized color-ways that reinforce the brand's nutritional promise and its inclusive, feel-good message.
"We've taken what Bounce stands for and moved it into a category that deserves better," commented Biles Hendry's founder and creative director, Anthony Biles. "Our design is honest, accessible and positive - a true reflection of Bounce as a brand. We've brought something totally new to this category that we know consumers want. And we've created brand architecture that will work across further category extensions while staying true to the core proposition."
