Monotype has released the results of its 2018 Font Purchasing Habits survey, after polling 15,745 creative professionals around the world. The goal of the survey was to focus on the font user and the font customer, uncovering "what do customers really want?"
According to the survey, the #1 thing font customers care about are the numbers of styles in a font family (82%); followed by number of glyphs (42%). 77% of respondents used MyFonts to pay for or download fonts in the last six months; followed by Google Fonts (43 percent), DaFont (39 percent) and Adobe Fonts (previously Typekit) (32 percent). Also, 44% of respondents use fonts from a subscription service.
When asked about font evaluation, customers want to see the entire character set (89%), type out their own words and phrases (77%), see if the font has alternates and ligatures (56%), and select and compare fonts with each other (53%).
When a creative pro downloads fonts, they mostly license fonts with desktop licenses for commercial use (73%). Respondents' font budgets mostly comes from themselves (74%), and when asked to guess approximately how much money has been spent on fonts for themselves or on behalf of a client or organization, 23% said $100-249.
more: medium.com (67)