Monotype has launched the expansion of the world-renowned typeface family, Avenir, designed by Adrian Frutiger in 1988. In 2002, Akira Kobayashi, Monotype's Creative Type Director, worked alongside Frutiger to bring Avenir Next to life, modernizing the family and providing a technical standard that allowed it to be used successfully by brands in both print and on a growing set of digital screens.
Where the original Avenir opened up new horizons in the 'geometric sans' category of fonts, Avenir Next World makes it possible for brands and agencies to thrive in our increasingly virtual, digital and borderless world. The new type family has been expanded to support 10 styles and over 150 languages and scripts, including Latin, Cyrillic, Greek, Hebrew, Arabic, Georgian, Armenian and Thai.
Avenir Next World contains 10 weights, from UltraLight to Heavy, as well as two entirely new styles: Avenir Next World Black and Avenir Next World Extra Bold. The complete family enables a geometric sans pairing option for global brands looking to design consistently beyond borders, an imperative in an increasingly digital marketplace.
"With Avenir Next World, companies can now communicate in many different languages with perfectly coordinated typography," commented Henning Krause, Sr. Monotype Library Product Manager. "This impressively harmonious extension of Adrian Frutiger's and Akira Kobayashi's popular Avenir Next typeface family greatly simplifies its international use. What's more, new weights have been added to allow for an even more finely-graded typeface appearance in all applications. I couldn't be happier to see this type family released now."
"Avenir Next features simple geometric shapes, which is especially loved by designers," added Akaki Razmadze, led development on Georgian character set. "Neutral forms, which are characteristic and distinctive at the same time, grant possibilities to designers to use this typeface in various projects and get impressive results. Simple forms, long ascenders and descenders increase the legibility, yet it fits well within the proportions of Georgian characters. The result is a harmonious and natural design, appreciated by the native readers."
Images: Courtesy of Monotype