Rapt Studio has recently completed Anova's first retail pop-up in located in their offices in downtown San Francisco. The new space - sitting between two floors of company offices - connects them to dedicated fans as well as new customers. It gives them space to introduce the product and showcase the ease of cooking with the simple, unfussy tool, while teaching visitors to develop new tricks to expand their sous vide skill-set during classes, demos, and events.
A series of six satellite pavilions throughout the space activate every corner of the pop-up. Each unit rests on wheels, so the space is highly flexible and can be easily reconfigured. Fresh, adaptable, and experiential, the pop-up is decidedly future-forward.
It also catalyzes people's interest in cooking in a new way. At the intersection of art, science, cooking, and community, it permits Anova to do more of what they've set out to do: "Making people all-star bad-ass cooks."
Photography: Jasper Sanidad