Denomination has announced the appointment of Roy Tahtinen as the new Creative Director at Denomination in San Francisco. Tahtinen will be responsible for leading the design team stateside, and for developing the creative strategy for Denomination's North American clients.
Tahtinen comes with more than 15 years' experience as a Creative Director, most recently at integrated marketing agency Sidecar, a division of Swirl McGarryBowen. During his career, Tahtinen has worked across brands including Skyy Vodka, Coca-Cola, Crystal Geyser Water Company, Trumer Pils, Napa wine marketers Old Bridge Cellars, Jamba Juice, Peet's Coffee, as well as a plethora of microbreweries.
"I'm excited to join Denomination because, when I looked at the agency's work, it was clear there's no formula, no 'house style', no limits," Tahtinen commented. "At Denomination, you can take brands on a journey. I'm keen to grow the San Francisco branch and support the team in coming up with one-of-a-kind solutions for a wide variety of clients. Most importantly, I want to help brands sell. I'd rather we were purchased by consumers than applauded by other designers."