bluemarlin has created a stark black and white design for Battery Energy Drinks' new Limited Edition Licorice Boost. In a category that has become a bit sluggish when it comes to innovation, Finland's leading brewery Sinebrychoff was looking to grow the Battery brand by offering new and existing consumers alike with something exciting and different - not only a stylish can but also a new flavor experience.
The Carlsberg-owned brewery turned to Bluemarlin to ideate concepts for the brand's 'must have' 2019 Limited Edition launch. The project involved creating a design that was both desirable and exclusive, with intriguing taste appeal.
Offering the great Battery taste that consumers love, with a little licorice to help stimulate the mind as well as the body, Battery's 2019 Limited Edition Licorice Boost features a design that is bold, simple and powerfully arresting. The contrasting black and white color scheme conveys the new flavor's aromatic licorice bite, whilst also reinforcing the brand's energy ethos by encouraging Battery drinkers to turn negatives into positives.
"In developing a concept for Battery's 2019 Limited Edition launch, we really wanted a design that created intrigue and excitement while still maintaining the minimalist aesthetic of the core range," comments Katie Eaton, Creative Director at bluemarlin New York. "The clever use of negative space draws the eye, signaling that this is something new and different, whilst its bold simplicity reassures consumers that it is undeniably Battery."