Riser recently designed new branding and packaging for Maxine's Heavenly, a company making delicious cookies using only clean, quality ingredients. Inspired by a family recipe from the 1950s, the company created a new generation of cookies to appeal to today's consumer looking for healthier alternatives.
"Maxine's current packaging was lacking the fun, cheeky tone-of-voice and personality that was clear on the company website and social platforms," said Paul Marcucilli, co-founder of Riser. "With the redesign, we wanted to highlight those qualities, giving them a new look that could stand out and connect with their audience."
To bring the brand to a more modern, fresh, and visually-appealing place, Riser kept some of it's bold, vibrant colors, while also bringing more focus to flavor and ingredients. The studio also added small touches of hand-drawn elements to bring in some character. There's now a distinct lightheartedness that connects all parts of the brand - tying into the company name, the language and the product and packaging itself. The new look better reflects the high-quality, healthy aspect of the product, while remaining fun and optimistic.