Design Bridge Creates Packaging Design for Fortnum and Mason's New Chocolate Range

Design Bridge Creates Packaging Design for Fortnum & Mason's New Chocolate Range

Design Bridge has created the designs for a 'wild and rebellious' new range of Fortnum & Mason chocolates. The bold new range appeals to a more adventurous audience through provocative flavor profiles and highly distinctive packaging featuring eclectic mixed-media collages: brambles, feathers, flowers, butterflies and foliage have been woven together in a deliberately dark and mysterious design.

"This range is all about pushing the boundaries in terms of flavour, and some of the more experimental ingredients include yuzu & chilli, black truffle, and oud," commented ChloƩ Templeman, Creative Director from Design Bridge London. "We see the range as a rebellious cousin to Fortnum & Mason's English Handmade Chocolates, which are more traditional in character. The big challenge for this project was to bring the disruptive spirit of the new chocolates to life using a design that would appeal to a more adventurous chocolate-lover, whilst maintaining the sophistication of the Fortnum & Mason brand."

The range is divided into two collections, which Design Bridge describes on packs as 'A curious selection of caramels' and 'A wild selection of nutty pralines and velvety ganache'. Both collections come in four different sizes, plus a large box that combines them all, and Design Bridge crafted the collages individually to ensure that they suited all of the different formats across the range.

Design Bridge also worked closely with Fortnum & Mason's chocolatiers to create a brand new mold for the range. Envisaged as a classic oval with a twist, the design is inspired by organic shapes found in contemporary architecture to complement the eclectic range of flavors. Created for exclusive use by Fortnum & Mason, the mold has been carefully designed to deliver optimum mouthfeel and taste, and will only be used for this range of chocolates.

Photos: Courtesy of Design Bridge