CLEVER°FRANKE has designed the visual identity for the 2020 Eurovision Song Contest. The data-driven design, which forms the visual basis for the three shows and the event in Rotterdam, symbolizes the celebration of the 65th anniversary of the contest, as well as the 41 countries that come together for it.
The Eurovision Song Contest was started 10 years after the end of the Second World War, as a way of helping to unite Europe through music. In the decades since it began, the competition has gone out of its way to embrace new countries, new talent and new technologies. To emphasize this message, the design agency developed a data-driven vignette that honors the history of the contest in a contemporary way, while leaving room for future growth.
The vignette is an abstract representation of the flags of the countries that are participating in 2020. By adding the flags chronologically in order of the countries' first Eurovision participation, the agency created a colorful, abstract symbol. The vignette builds on the design from the three previous editions of the contest that were held in the Netherlands in 1970, 1976 and 1980.
The identity is true to the Dutch Design tradition: simple, intelligent, minimalist and experimental, without losing sight of the Eurovision's humor and sparkle. "We are extremely pleased with the artwork for the Eurovision Song Contest 2020 that perfectly celebrates our 65-year heritage," commented Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest for the European Broadcasting Union (EBU). "The impactful design also encapsulates the event's modern values of diversity and inclusivity and beautifully complements this year's slogan 'Open Up.'"