Magis has opened a temporary 'pop-in' exhibition at Herman Miller's New York flagship. Designed by Note Design Studio, the pop-up space is the most robust and comprehensive presentation of the brand ever presented in North America.
"It is important to us that architects, designers and design lovers can see, touch and feel our products," commented Alberto Perazza, CEO of Magis. "For us, design is in our DNA and we love sharing it with the public and international design community."
For The Magis Way exhibit, Note Design Studio has developed a pursuit of visuals and volumes through fascinating architectural arrangements within the Renaissance-revival building (designed by Neville & Bagge in 1909) that Herman Miller calls home. The Stockholm-based studio began working with Magis in 2018, dreaming up their exhibition spaces for Salone del Mobile, Stockholm Furniture Fair and more. They are dedicated to a constant exploration of Magis's three-dimensional space in terms of colors and materiality, surfaces and texture. For New York, they pinpointed a connection between texture and the feeling of the city, emanating from its many people and types of architecture.
A welcoming setting, this space is an invitation to discover the new and iconic designs presented within it, including Plato designed by Jasper Morrison, the Officina collection by Ronan and Erwan Bouroullec, Bureaurama by conceptual artist Jerszy Seymour, Chair_One by Konstantin Grcic, the famous Spun Chair by architect Thomas Heatherwick and many more. Linking the products and vignettes are new rugs from the Volentieri collection designed by Inga Sempé, featuring different types of yarns and weaves to balance color, texture, even light reflection through a mix of neutral and luminous materials. This is a new category for Magis and the first time they will be on display in North America.
"We want visitors to feel that they've just discovered Magis, whether they already knew the brand before they visited the exhibit or this is their first exposure to it," said Tim Straker, Chief Marketing Officer, Herman Miller. "This is a chance to envision Magis in one's own space, whether it's home or at work."
The pop-up will be open through late January 2020 for the architecture and design community to visit and learn more about the magic of Magis.
Photography: Nicholas Calcott