The Bell Chair is recycled and 100% recyclable. It's made from industrial waste generated by Magis' own furniture production and the local car industry. The resulting patented material excludes almost all 'virgin or new' materials and can be recycled again 100% after use.
"Our aim was to develop a high-quality chair with the bare minimum of material," Grcic commented. "This target was important to us for ecological reasons, but also from a commercial point of view."
Weighing just 2.7 kilograms - at least one and a half kilos lighter than average plastic chairs - the Bell uses less material and causes less energy consumption during production. Its bulbous geometry is not only structurally strong, it also makes the chair extraordinarily comfortable and visually appealing.
Magis also developed a logistics concept for Bell Chair that saves additional resources. A specially-designed reusable delivery pallet can stack up to 24 chairs, reducing the packaging material and the footprint during transportation. At the same time, the pallet doubles up as a store display for retail partners and is made from the same recycled plastic as the chair.
Photography: Michael Mann