Riser recently created a new brand identity for 'Break a Leg Theater Works.' The non-profit organization was founded by two lifelong friends who sought to share their love of theater with kids, exposing them to the arts through performances, classes, and coaching. The organization offers kids the opportunity to engage and learn from experienced Broadway and Hollywood talent, while connecting their diverse communities.
Inspired by the founder's story and the kids themselves, the studio developed a mark that expresses the amazing spirit and imagination of the youth. To further build on the theme of the theater while keeping the brand playful, the designers developed business cards that resemble theater tickets. The brand now has a look that captivates, excites, and is recognized in the greater community and beyond.