Orhan Irmak Tasarım recently designed travel edition packaging for Tadım, Turkey's leading packaged nuts and dried fruits brand. Specially designed to be sold at Duty-Free stores at the airports, the range features 6 different variants and two different multipacks.
"For the packaging concept design, we focused on the travel theme while staying true to Tadım's existing brand identity," commented Dr. Orhan Irmak, Design Director of the agency. "We used illustrations of iconic buildings as design elements to reflect Turkey in a modern way."
To capture the consumer's attention with a fun visual language, types of nuts were presented as travel luggage with details such as stamps, wheels and pull handles.