CuldeSac recently completed the BIMANI store in Valencia. BIMANI is a women's fashion startup founded by Laura Corsini. The new 120 m2 store breathes the lifestyle of the firm and has as leitmotiv the famous textile used in their clothes. Here, users can find the different looks that Corsini designs and publishes in her RRSS. The space appears as a white canvas on which to capture the sensitivity, versatility and simplicity of BIMANI products.
The distribution is thought of as a succession of clean curves that guide the user along the route and give place to different corners to discover. The path ends in the changing rooms, a place of refuge for the user that evokes an idyllic world combining large curtains made from the brand's fabric and huge mirrors with the lighting integrated into them.
The whole exhibition system has been designed to meet the needs of the brand. It works as a continuous bar that runs through the space, illuminating it with the integrated LED light and removing different accessories that allow the display of front looks, communication, footwear or folded products.
As the façade was very small and the shop window was practically non-existent, it was decided to present the product to the street in an immersive way. In this way, a screen transverse to the façade is built in the nude color characteristic of the brand in which to present novelties, fabrics, philosophy and invite the client to discover more of the BIMANI brand universe. In addition, it puts within reach the feeling of belonging to the lifestyle that the firm, under the image of Laura Corsini, represents.
At the material level, the aim has been to combine materials that serve as a background to show brand identity as well as elevate it. In this way, the Campaspero limestone appears in its most natural form to serve as a support and enhance the product on display. The walls are dressed in beige marble paint that evokes the texture of quartz and the pedestals and niches that show the product have been generated with bleached oak wood that brings a warm atmosphere to the space.
Photography: David Zarzoso