Audiobook publisher Storytel recently partnered with B-Reel to create a brand campaign that visualizes the physical experience of listening to an audiobook to showcase the power of audio storytelling.
Now that more individuals are staying in their homes and in need of new forms of digital entertainment and content, powerful mediums of communication are more important than ever. This campaign highlights that Storytel's platform is available with a free trial for audiobook beginners.
"Even though the popularity of audiobooks has exploded in recent years, it's still fairly niche when compared to other mediums," commented Petra Albrektson, Co-ECD, B-Reel. "This campaign is designed to be a curious invitation to all the audiobook beginners out there."
The 'Open Your Ears' campaign uses bursts and streams of color to symbolize how stories travel through a person's imagination, encouraging audio beginners to try it out. The artistic campaign showcases the experience as something consumers can feel not only in their minds but in their hearts. It is a stunning visualization of what can only be understood through experience.