MasterClass has today unveiled its new brand identity that emphasizes its commitment to diversity of thought while giving a subtle nod to critical thinking and purposely leaving room for interpretation. MasterClass partnered with Gretel on creative development and execution of the redesign. The new design system encompasses visual, verbal, and motion elements and is now live across all touchpoints.
From day one, MasterClass has been steeped in cultural currency. This redesign brings that to life through a bold, fresh, modern approach. As the company ushers in its next chapter of growth, the new brand identity is vibrant and bold, just like its list of instructors. Thoughtfully designed, MasterClass' new aesthetic builds on the notion of cinema, sophistication and captivating visuals.
"It's not about a new design, it's about an evolution," commented David Schriber, CMO of MasterClass. "MasterClass has moved into mainstream culture and the brand's transition from product to household name has never been more apparent than in the past year. We wanted to create a contemporary identity connected to the culture that each member and instructor could own along with us."
One highlight of the new brand identity and, most notably, in the new logo, is the use of the underscore. This simple line is reinforced throughout the reimagined platform and conveys the white space that's up to the member to complete - a blank space to be filled, a new skill to be learned, the potential & possibility of today.
"MasterClass provides our members the tools to learn, grow and be inspired," said David Rogier, founder and CEO of MasterClass. "The beauty of the platform lies within the different and personal journey of each member. Some come to learn a specific craft or skill, others to be inspired. All are driven by curiosity and an openness to grow and our new brand identity reflects just that."
Images: Courtesy of MasterClass