PepsiCo has launched Neon Zebra, the company's first-ever line of non-alcoholic cocktail mixers, designed to meet the needs of a growing consumer cocktail mixer category. PepsiCo's in-house design team developed a juicy, buoyant visual identity for this innovative new brand, featuring artist-crafted 3-D typography and an unexpected color palette and textures.
Neon Zebra differentiates itself from the category through its convenient, no-fuss packaging in 7.5oz mini cans designed to make great-tasting cocktails in seconds. The four flavors serve up a vibrant, zany world, disrupting the mixers category with a unique and ownable point of view.
"PepsiCo is laser-focused on quickly delivering new innovations that meet consumer needs and capitalize on opportunities in the marketplace," said Matthieu Aquino, VP of Design, Global Beverage & Brand Experience. "With Neon Zebra, we took a design-led approach to the brand development, building a wild visual world to convey the simplicity and distinction of the product attributes, ultimately delivering a disruptive and memorable experience for consumers."