hcma has launched a new brand identity that moves away from the stark visual conventions of the firm's architecture roots in favour of a warmer, more approachable look and feel that's rooted in moments of connection.
With the rebrand, hcma wants to reinforce its commitment to strengthening community bonds through design, and working with people to create positive, measurable change. To support this, the firm is growing the capability of its five-year-old communication design team to create inclusive, empowering community-focused brands. hcma is also dropping 'architecture + design' from its name to break from the conventions of its architecture roots and to reflect the evolution of its interdisciplinary design capabilities.
"The hcma rebrand and evolution of our communication design offer reflect the need for architecture to look beyond itself for answers to the rapidly changing needs of people and spaces," commented Darryl Condon, managing partner. "We are making the design process as accessible as the spaces we create, inviting people into the process so together, we can create lasting change. We see a future where diverse people and institutions come together to answer the complex and interdependent problems that communities face today."
The new identity already rolled out across all touchpoints along with the new tagline, 'curiosity applied.' hcma's in-house communication design team created the new look and feel, which comes soon after the release of its award-winning publication, Process: How to Create Community Buildings with Impact, published in February 2021.