The Urban Spice Shop and Deuce Studio first started working together to create the branding and packaging for a wholesale range of organic herbs and spices, delivered in large pouches and supplied to premium restaurants and boutique hotels across Asia. The next step for the Sri Lankan startup was to expand their reach and start aiming their amazing range of herbs and spices at consumers for use at home.
Deuce Studio was brought in again to develop a new retail-friendly packaging range of grinders and shakers, that still encompassed the same spirit of the original brand - to champion organic and sustainable products, to encourage consumers to experiment with new flavors and to educate them about the unique health benefits of certain herbs and spices.
To achieve this, Deuce Studio reduced some of the larger elements on the pack, creating a more streamlined version of the wholesale packaging design, while retaining the same premium and colorful look and feel across the range as a whole. The new packaging design also takes advantage of the transparency of the glass jars, using the spices inside as a backdrop for the logo to interact with, creating a new and exciting dimension to the packaging design, while simultaneously reinforcing the honest and authentic values of The Urban Spice Shop.
In addition to the packaging design, Deuce Studio worked alongside The Urban Spice Shop to bring the new product to life across a print and digital advertising campaign, including social media and out-of-home billboards. The branded campaign centered around simplicity and creativity, by showing off the spices bursting out of the glass jars and onto delicious dishes that you can create or experiment with at home.
Deuce Studio also commissioned a photoshoot to create a set of lifestyle imagery to help advertise the product on social media and give The Urban Spice Shop a wide range of assets to be used on future marketing collateral, including creating new digital assets for the brand's website.