Inspired by the classical Greek goddess of hope, 'Elpis,' Found has created a series of CG films with Burberry, to celebrate the launch of its exclusive new Olympia bag range, designed by Ricardo Tisci, featuring FKA twigs, Kendall Jenner and Shygirl.
Balancing the contemporary and classical, Found explored the intricate details of the bags' design. Crafting a series of films, rich with close-ups and abstract shots, the studio created an enticing journey to immerse the viewer in the bags' material and textural details.
Metamorphosis is the common theme across this series of films. In them, we see Elpis glitch, morph and transform into flowing porcelain. Around this, the films tease the Olympia bags - introducing them, obscuring them and then framing them as the hero.
"Working with the Burberry Art Direction and Digital team to realise Ricardo's vision was a process we loved," commented Clayton Welham, CD at Found. "Whilst being aware of the wider campaign, we were given the freedom to bring an edge of our own to these showcase films, pushing the team's texture, material and lighting skills to produce something classic and contemporary. The cleanliness of Burberry's house style and the stark white of Greek sculpture mixed with the contemporary pop colours of the Olympia Bags, was a perfect combination."