Proving that opposable thumbs are just minor details when it comes to handheld fun, Hornet once again teams up with Sony PSP via TBWA/Chiat Day to create "Goose," the latest spot in the entertaining campaign. The spot began airing earlier this week.
This time, Monkmus integrates live action with the simple, black-and-white, smudged charcoal aesthetic of PSP's previous campaign. The spot presents the more functional purposes of the portable gaming system: a vehicle to combat boredom on long flights...or walks, or any other activity that might require a trip outside.
Venturing beyond the realm of game addicts, the campaign reinforces the console's travel-friendly form while appealing to a less sunlight-deprived demographic - the goose!
Now a familiar character in PSP spots, the scraggly dustball returns to spread the gospels of the Playstation Portable, this time extending his reach beyond game-addicted inanimate objects and into the world of animals. "Goose" features the rowdy lint clot offering a Goose a PSP in place of breadcrumbs. Introducing the winged-creature to the portable, the animal quacks his interest, as well as other sentiments, in a language translated into English for those less familiar with duck-speak.
Hornet is a director-driven company that strives to find, develop and support great talent. With a focus on assembling an exceptionally talented and diverse team, each Hornet director contributes a unique style and vision. For clients, this means work that is consistently fresh, innovative, and fits their branding needs.