Branding Design Books

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    Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff and Geismar

    Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s).

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    Lufthansa and Graphic Design

    Deutsche Lufthansa is one of the most important airlines in the world, with a long and diverse history that goes back to 1926. The visual identity of Lufthansa is just as long and diverse. With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time. This volume contains numerous illustrations from the corporate archive and background articles and interviews.

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    Indie Brands

    Indie Brands is both a visual feast and an inspiration to branding professionals and young entrepreneurs. Each indie brand reveals its unique story of smart design and marketing.

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    Re-logo: Redesigning the Brand

    Re-logo provides graphic designers with an indispensable reference source for contemporary identity design and also serves as a valuable source of inspiration on how to redesign a logo of a brand. Showcasing a vast, international array of current trade marks - ranging from those of small, design-led businesses to global brands - the book offers design consultancies and professional graphic creatives a ready resource to draw upon in the research phase of identity projects and redefining a brand in the marketplace.

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    Brand Thinking

    Brand Thinking and Other Noble Pursuits offers insights and provocations from world-renowned brand consultants, thought leaders, designers, and strategists.

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    Logology 2

    Logology 2 collects a diverse array of logos, symbols, icons, mascots, emblems and graphics that all effectively achieve the goal of arresting one s attention and entering our neural networks. Not just satisfied with today's landscape, this book ambitiously sets out to predict the needs of tomorrow and the future of the logo, that most fundamental unit of communication design.

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    Ideas not Airships

    A book to celebrate the thirtieth anniversary of the Hangar Design Group, one of the most famous Italian advertising and communications agencies. Hangar Design Group is known for their brand, logo, bottle, lighting, shop, and advertising design.

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    Brand Atlas

    Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied.

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    Logo Design Vol. 3

    Each volume in the Logo Design series brings together diverse logos from around the world, organized into chapters by theme, such as creative industry, events, fashion, media, music, retailers, and service. Volume 3 features include: an interview with H5, the makers of 2010 Oscar winner Logorama, Neville Brody's Research Studios on the redesign of Music for Youth, Sasha Vidakovic on the new identity for Victoria Beckham, leading Canadian design studio Concrete on the launch of SUPER cosmetics, British studio KentLyons on Jarman film award, HB Design from Argentina on the country's 200th anniversary logo, and Helmut Langer on universal identities.

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    Basic Identity

    Basic Identity features different corporate identity projects developed by designers from around the world, showcasing a broad range of styles which enhance the book and make it both a compendium of visual input and a great source for inspiration.

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    Logolicious is a snapshot of today's most visually delicious logos, selected by some of the world's top designers.

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    Great British Identity

    Great British Identity showcases a selection of the most outstanding corporate identity design projects carried out in the UK, together with their secrets and the personality behind each studio. This book offers a representative insight into the current British design panorama in the field of corporate identity design, including references from studios such as Inventory Studio, Pentagram, Damien Poulin, Yatch Associates or Golden, among others.

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    American Trademarks

    Design veterans Eric Baker and Tyler Blik have assembled here over 1500 known and lesser-known trademarks from the 1920s onward, including contemporary marks and comments by today's design luminaries.

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    Unimark International

    Unimark International was a firm with global reach, with eleven offices in five different countries. Its use of the most modern design approaches and latest marketing methods quickly made it famous and unrivaled. The success of Unimark International, which is documented here for the first time, points the way for designers and the marketing sector today.

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    Designing for the Greater Good

    This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns.

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    Building Brand Authenticity: 7 Habits of Iconic Brands

    The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

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    No Logo: 10th Anniversary Edition

    In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well.

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    BrandDigital: Simple Ways Top Brands Succeed in the Digital World

    Adamson (BrandSimple) explores the new digital branding landscape, its plethora of choices and new terminology, citing corporations such as Nike, Proctor & Gamble and Unilever to demonstrate how the best marketers are using digital tools to build and manage their brands. In addition to providing a list of new terms all branding professionals should thoroughly understand, he covers such relevant topics as digitally watching consumers in action, organic content on company Web sites and spiders, and establishing a clear brand voice. Informative and engagingly written, this book will guide marketers and executives through the rapidly changing digital landscape and help them make informed decisions regarding the most effective branding opportunities available for their companies.

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    Passion Brands

    What makes brands like Apple, Sony, Disney, American Express, Kraft, BMW or Starbucks stand out from the pack year after year? Kate Newlin's second book, "Passion Brands" reveals the secrets of their unquestionable customer loyalty and enduring enthusiasm in a marketplace glutted with countless "pretty good brands."

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    Los Logos 4

    Gestalten's best-selling Logos series has documented and indicated design styles and trends in contemporary logo design worldwide. At 568 pages, Los Logos 4 provides an overview of current developments and advances in logo design.

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    Worldwide Identity : Inspired Design from 40 Countries

    Identity lies at the very core of culture, and is the key to our understanding of self. Understanding culture is imperative in avoiding identity crisis and rootlessness, and is a prerequisite for the effective shaping of identities and communication. Designers worldwide have given shape to the identities of corporations, organizations, locations, events, products, and services that surround us. This inspirational book showcases over 300 identities from around the globe and explicates the process of identity design by defining both the Brief and the Solution. This book's clear and concise manner assists readers in seeing how innovative, distinctive, and appropriate identities arise from designers' thorough understanding of mandate and cultural context.

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    Branding USA 2

    In this book, the follow-up to the breakthrough Branding USA, forty cutting-edge design firms spotlight their best work in branding, advertising and promotion, with more than 500 full-color images and informative commentary. BrandingUSA2 showcases the remarkable work of the most creative minds in the branding business.

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    LogoLounge 4

    Logolounge 4 presents brilliant logos and corporate identities by the best designers all over the world. The book features well known corporate identities made by Interbrand, Pentagram, Office and Siegel+Gale.

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    The Big Book of Logos 5

    Shows what's new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical idea-generating phase. This collection showcases effective logo design from around the world; the variety of styles and techniques on display cover the complete creative spectrum.

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    The Big Book of New Design Ideas

    How do creative people create? Where do they get their ideas? For many, "brainstorm" sessions are a starting point. But huge numbers of creative people go through creative annuals or other books showing large amounts of work by top creative people. The Big Book of New Design Ideas was created for this specific purpose. Each piece was selected based on its potential to trigger an idea in the mind of the reader.

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    Identity Crisis

    Identity Crisis! takes a fresh look at 50 before and after case studies, from designers and firms from around the world, by exploring the process of redesigning existing identities to help businesses refine their image, communicate with customers, and find success. Designers seeking inspiration - and any business considering a graphic makeover - will be presented an inside look at the challenges of redesigning identities and visual examples of creative and strategic thinking in achieving the desired results.

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    Logos from North to South

    Logos from North to South America proposes exactly that, offering an insight into recent trends, the unusual and the different. It has been put together with much creativity and with the objective of breaking away from conventional concepts.

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    LogoLogy is a comprehensive and inspiring collection of logo design that reveals its very latest trend.

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    Design Matters: Logos 01

    Design Matters: Logos 01, published by Rockport, is intended as an illustrative guide to the "inspiration and process" behind logo design. It is the first in a series of books by Brian Adducci and Aaron Keller of US brand consultancy Capsule on specialist design disciplines, which will include print and packaging.

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    Tres Logos

    Tres Logos is a state of the art visual encyclopedia on the current state and evolution of Logo Design.