Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff and Geismar
Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s).
Author Tom Geismar, Sagi Haviv, Ivan Chermayeff
ISBN 9781440310324
Category Branding Design Books