Creating a Brand Identity: A Guide for Designers
Creating A Brand Identity is a complex challenge for the graphic designer. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity.
Author Catharine Slade-Brooking
Category Branding Design Books