Creating a Brand Identity: A Guide for Designers

Creating a Brand Identity - A Guide for Designers

Creating A Brand Identity is a complex challenge for the graphic designer. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity.


Author Catharine Slade-Brooking

ISBN 9781780675626

Category Branding Design Books

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