A Smile in the Mind
First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world's biggest brands and engages people with messages that matter.
Author Beryl McAlhone, David Staurt, Greg Quinton, Nick Asbury
Category Graphic Design Books