The Physics of Brand: Understand the Forces Behind Brands That Matter

The Physics of Brand - Understand the Forces Behind Brands That Matter

Authored by Aaron Keller, Managing Partner of branding and design firm CAPSULE, Dan Wallace, founder of Idea Food, and Renee Marino, founder of Cupitor Consulting, the Physics of Brand was created through a multi-disciplinary collaboration to form new understanding of how brands move through time and space to gain value. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.


Apple Books

Author Aaron Keller, Renee Marino, Dan Wallace

ISBN 9781440342677

Category Branding Design Books

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